http://www.bjysxy.com Fri, 10 Sep 2010 16:51:55 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://www.bjysxy.com/marketing-your-company-or-business-online.cfm http://www.bjysxy.com/marketing-your-company-or-business-online.cfm#comments Mon, 09 Aug 2010 03:02:59 +0000 admin http://www.crawbot.co.cc/?p=2265

Marketing your company or business online has never been easier now that social media like Twitter and facebook exist as virtual markets. Join “the conversation” and you’ll be surprised how many people will have great things to say about you, your products and your services.

These days, marketing your company or business online doesn’t stop at having a website. To get the results you want, you’ll need to understand how people use the Internet and figure out a way to leverage that knowledge into winning Internet marketing strategies.

Times have changed since the early days of the Internet. You might have come across some Web 2.0 marketing buzz words like “information sharing,” “interoperability,” “Twitter marketing,” being tossed around to describe what’s happening on the Internet today. Don’t be scared. All those buzz words boil down to a simple truth: The Internet is for everybody and everybody is on the Internet.

More people are using the Internet than ever before. And it’s not just the exclusive sandbox of youngsters anymore either. Of all the interesting statistics about how people use the Internet these days, the one I find most compelling is a report that says the number of Facebook users over the age of 55 has grown by an astonishing 513.7% during the 1st quarter of 2009. What does that tell you? Not only has the web become easy and friendly enough for typically techno-phobic seniors to join in, but our ideas about who’s online and where they hang out need to be updated as well!

So how exactly do you market a business online? Simple –Do it. Experience is a great teacher and the best way to understand how something is done is to take those first awkward steps. Before you start running with your Internet marketing strategies, you’ll have to understand that Web 2.0 marketing strategies in particular require active participation. You need to be involved as an individual and not just a representative of a company. People relate to other people, not to faceless companies. Why do you think Twitter marketing is so effective?

In terms of executing successful Internet marketing strategies, all the information you need is available online. Whether you Google the information you need or find a helpful mentor on a forum or website, trust that other people have gone through the same thing and are more than willing to share their expertise and experience.

In principle, all you really need to launch a successful marketing campaign online is a desire to engage your market in a dialog. Create accounts where people can easily find you on social media sites. Make yourself visible by commenting and participating in discussions and topics that interest you. This way, you’re effectively attracting people who are willing to meet you (and your marketing message) halfway. Help people by providing solutions and sharing your experiences. It’s all part of the ongoing conversation that leads to long-term success online.

The platform you use to engage in that conversation may change, but at the end of the day, it’s still about you and what you have to say, whether it’s through a social-networking site, video-sharing site, wiki or blog.

]]> http://www.bjysxy.com/marketing-your-company-or-business-online.cfm/feed 0 http://www.bjysxy.com/what-you-should-know-about-blog-host.cfm http://www.bjysxy.com/what-you-should-know-about-blog-host.cfm#comments Sun, 08 Aug 2010 21:18:39 +0000 admin http://www.crawbot.co.cc/?p=2256 Apart from the chat rooms, instant messengers and electronic mails created for communication and dialogue beyond turf are the emerging innovations that help man build opportunities for interaction. The need for a personalized and human face aspect of building online communities is slowly changing the technological landscape of the Internet.

Blogs / “weblogs” or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a “blog” is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.

Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to put off the readers. In the basics of blogging, conversational tone would be more appropriate to reach the desired audience.

Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages:

1.Freedom of Expression. If you want people to hear you out and give their own opinion, this is the best way to create a line of communication;

2.Networking is at its best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as marketer of a certain product. Sound opinion and point of view is better than just showing the price quote;

3.Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and it is cost-effective.

4. Gauging public opinion on products and services. The key is nice and catchy titles with new ideas presented in your content. This is an assurance of quick and repeated responses from your readers. Blogs is an excellent spot for the exchange of ideas between the seller and the consumer. Good for measuring public opinion regarding services and products, even political and business matters alike.

5.Useful tool for internal communication. This will help your company to build a knowledge-based community of employees. Also good for harnessing employee relations and identifying human resource issues in advance.

6.Other benefits like search engine optimization (SEO) will help your blogs to be seen often by as many people as you wish. This is very good exposure for your products and services.

Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program? Business people are usually clueless to recent technological innovations which would help them maximize their marketing potentials. For these beginners, it is best to study first the services offered by blog hosts. An ineffective business blogging program may damage marketing opportunities instead of enriching them.

A company may decide to do the following depending on its capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a “blog aggregator page” and ask the employees to select their blog hosting services individually. There are paid and free services available for individuals.

For business blogs, they are required to have the latest blogging features; if not, this will prevent them from maximizing their marketing, public relations and SEO potentials.

Keep in mind that blogs should have the following basic essentials:

COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a good customer feedback mechanism. This helps develop better customer relations based from loyalty and trust. Blogging is an innovative way to converse with your customers.

TRACKBACK. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without the difficulty of locating you. If your blog is popular in a specific online community chances are links going back to your blog site are everywhere online, other blog sites or even websites.

CATEGORIES AND TAGS. These both help in classifying blog searches for ease of navigation and on site search. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, help in the classification, especially in the blog search engine Technorati. Possible customers and new clients locate blogs about certain topics of interest by just clicking the tags.

RSS FEED. Really Simple Syndication is the feed from your blog that is sent out over the internet, and collected through the various newsreaders and aggregators.

If your company is to establish a business blogging program, considerable options should be made available by the hosting companies shortlisted for the services. Free blog hosting services are popular but they are much appropriate for individual online journals. Paid blog hosting services offer unlimited packages best for your company’s needs. You may want to suggest checking out some blogs that use the host first, read and examine their layout and design. Another important thing to consider is a reliable technical support the host has.

After, choosing the blog host, a team should be ready to plan the design and structure of the blog: The team should:

1. create a style that meets the needs of the audience;

2. establish an open, credible tone;

3. schedule weekly updating of blog – ideally, a few times a week;

4. include weblinks of other website and blogs;

5. blog post should be in the “first person;”

6. focus on the business blog objective; and,

7. maintain an honest, engaging conversational quality.

Remember, whatever the look, style and content found on your blog is a reflection of you and your company.

http://evytaar.com

http://blogs-tutorial.com ]]> http://www.bjysxy.com/what-you-should-know-about-blog-host.cfm/feed 0 http://www.bjysxy.com/tips-on-home-business-%e2%80%93-why-start-online-business-%e2%80%93-internet-marketing-programs.cfm http://www.bjysxy.com/tips-on-home-business-%e2%80%93-why-start-online-business-%e2%80%93-internet-marketing-programs.cfm#comments Tue, 20 Jul 2010 09:51:20 +0000 admin http://www.crawbot.co.cc/?p=2260

I have been marketing online for some time now and have gone through much. This is what am going to share through out on my blog. Am pretty sure you have arrived on my site because you need to start an online business that can earn you extra income on the side or make it grow and earn fulltime big money from it. You are not lost friend! This is the best place to be.

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This is an Honest new home business revolution which you need to be in, enjoy the money making experience and be blown away as you delve deeper in online wealth creation. You can get more free ideas and tips on my blog or email your question to email gacheru04@gmail.com

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